Every publication about marketing, branding, search and digital is touting the importance of data. Big Data is all we hear about these days. From Harvard Business Review to Inc and Fast Company, using data to mine customers, understand how to reach customers and improve revenue and profitability proliferates everything we read. We all know that more data is captured now than ever before from our credit card purchases, internet searches and purchases to how we use our phone and tablets every where we go. With the launch of new gTLDs, brands with their own top level domains will have even greater opportunities to tap into the power of data in new and innovative ways.